Hub network

Finally, The Return of Cartoons Designed to Sell You Shit

Believe me, growing up I enjoyed my fair share of Transformers, G.I. Joe, and various ninja reptiles, but then something happened. At least for me, the Simpsons was first, then Ren and Stimpy, and then a whole slew of other shows that proved what animation could, and should be -- good. Well it looks as if the pendulum is swinging back to stupid right at this very moment.

Cartoon Brew ( just posted a great essay in which they detail the decline of the creator driven cartoon, and the rise of the marketing driven one, like a dim-witted phoenix held together by the promise of money via merchandise sales, and running off of the sweat of assembly line animation houses in the west and Korea. With the launch of the well funded new network, the Hub, which is partially owned by Hasbro, we can expect to see such gems as Strawberry Shortcake’s Berry Bitty Adventures, and My Little Pony Friendship is Magic.

This is a troubling vision, however I have hope. The landscape is different now than in the late 80's early 90's. The internet and american cartoon audience are maturing. Even television may not totally be a lost cause, there certainly are places where good content can find a home. At the rate they're going, my money is on FX coming to their senses and funding some awesome animation. If their current non-animated line up is any indication, they have the intestinal fortitude to do so. I have a pilot. FX execs, call me.

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